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December 8-10, 2018 Winter Storm


Orangeburgwx
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There's also counties in that dma that are pretty far south of the triad. I think she is being a little conservative but it goes without saying that a full fledged "omg it's going to snow" message would freak people out, and if that forecast is blown less people may watch that station. There is palpable pressure, from the sales department to the news director, to have this right. Before I got into broadcast, I thought, "oh hue hue hue I'm going to be brazen and I'll speak my mind!" but it's *a lot* harder said than done. 
It's a tough line to walk. I honestly feel they should just say there is a decent chance of a significant storm now, instead of waiting till Thursday or so and causing the zombie apocalypse at the grocery stores, but at the same time, I understand their predicament of not hyping too early.

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