There are clearly some negative forces affecting TD10. Convection blew up this morning and tried to align the various levels together, but satellite and Cancun radar suggest an area of sinking air is pressing down from the north, which is eroding the convection and pushing it south of the weak surface circulation. All of the deep moisture is south and well east of the center. The global models must have seen this.
Edit: The surface center has performed a bit of a loop overnight and this morning. It passed southward over Cozumel, then continued southward for a while, but then turned east, passing under this morning's convection, and has now moved well out from under the convection and may be moving northeastward.