It's probably a combination of factors. Consider that 10 years ago everyone was high on the miracle of 2009-2010. Snow weenie hearts were replenished and fresh and moods were higher overall.
I think the widespread dissemination of weather models and data is helping AND hurting. Of course, I'll never argue to restrict data from the public - but social media has allowed people who have no business throwing their two cents in the ability to spread their opinions and "analyses" far and wide with very little effort. The issue then becomes that anybody who has a mild/armchair interest in weather can very quickly become "the go-to person" in their friend group/family group. In the 2000s - to get some credibility - you had to do so without the use of easy-to-access snow maps etc - you actually had to have a brain. Twitter and Facebook have done a lot of harm to this field.
Places like TT, WeatherBell, Pivotal etc now make it so easy for any average Joe to go around flaunting their snow maps and pretending to be somebody worth listening to. It's probably incredible frustrating for the people with actual weather knowledge to have to scream at the top of their lungs to try (unsuccessfully) to drown out the wannabe people.
I encourage anybody who is interested to go into STEM...but weenie proliferation is a real thing - and it doesn't help the field.