The other thing I can't stand from the social media crowd is leveraging uncertainty to maintain engagement. It's the same tropes every time: "we're still x hours out, the energy is not yet on shore, we've seen a few ticks in the right direction, we can expect a NW trend". It's not just these are necessarily bad analyses, it's just that they are always biased towards the bigger snowfall for their target region, they are often based on "vibes", they cherry pick one model out of the dozens available, and they often try to give hope to a scenario that will pan out very rarely.