He thinks "climo" snowfall for the East coast is a poor representation of ground truth. One big storm can literally be the difference between a great "anomaly" year and a total dud. Lately we tend to be more boom/bust, so we could easily get 3 crap years, then one big year. So maybe an area averages out to 30" a year, but the reality they should be expecting is 10", 5", 20", 15", 70" vs complaining when they don't get 30" every year.
PSU has hammered this point as well - a 15" annual average leads to the unrealistic expectation that we need to get 15" or better to be a "good" year. Median would be a better approach than the mean (which is skewed by the occasional HECS or big winter).