Yes, it certainly seems "back to school" gets earlier each year. But then again, it seems schools return earlier then when we were kids -- it was always after Labor Day, first week of Sept or so. Seems more and more schools return in late August now, prior to Labor Day. (Which is kind of stupid since they usually end up cancelling classes due to the Aug heat in un-air conditioned schools.)
So glad I'm not a kid today, with summer reading lists and other schoolwork assignments that need to be completed. For us, summer was a time to let the brain deteriorate!!