Who wants to pivot? The MTN leadership, or the Hunter mountain ops staff (with regard to making more snow on expert terrain next season)?
Yeah, I saw that announcement. It will certainly help make Vail the employer of choice (at least on a wage basis) in many of these mountain towns. As you said-it might ruffle feathers in the community... But if you're MTN leadership-I'm not sure what other choice you had (other than to raise wages)... Damned if you do, damned if you don't in the eyes of some.
I'm sure you have intel on this-but I'm just not sure how Vail plans to keep pass prices so low with so many cost increases coming down the pike.. Whether its labor, energy, or CapEx, things are just getting more expensive. My company (large CPG) has taken ~15% pricing across our portfolio this year as we face labor pressure (paying $8,000 signing bonuses for line workers at manufacturing plants in East Tennessee, to give a bonkers example) and commodity pressures (not only crude oil-things like palm oil, sugar and corn also up big).