Because... the atmosphere and conditions are primed for extreme explosive growth over the next several hours. This storm is likely to provide many surprises. (Both high and low busts in different regions) Many people are still working and may count the storm a bust if they see nothing when traveling home. That is likely not to be the case... the models are pointless, mostly at this point... Real-time obs and data interpolation is. What is scientifically gathered from this system is still useful in future events, even if it doesn't (it prob will) produce what you expect.
Not trying to be rude. That is the actual answer. Research and data collection now, helps models and scientific interpolation and predictions later...