Yeah, 48 hours lead time is a LONG time for a warning. I tend to think it's too much time and the public often gets confused when the snow is supposed to start. Also there are plenty of events that slide away or cut north inside the last 48 hours. We're always confident...until we're not.
That's honestly the argument most times.
As far as hype goes, yes. But the timing of issuing I don't much care who lives there, I mostly try and hit high traffic news times. Before they wake up, after dinner, before the 11 pm news, etc. CAR just happened to opt for 10 am today which made us stick out. We wanted to see all the 12z guidance before making a southern extent warning call.