When I joined our pool we didn't even have a website that was easy to find or updated. We've only recently embraced social media as a mean to advertise and had zero marketing when I was on the board. Now there is a more concerted effort to get the name out. And in a lot of ways the success of the swim team was the best advertising we had. But with that came problems. Again, people expected our pool to be this awesome place based on moving up to higher divisions. So the ones only joining for swim team would leave when it didn't meet those expectations. And we have what i call rental families. they only join because of the swim team and don't make much effort to be part of the pool community. Never help on set up/clean up, barely attend social functions, etc. They only use the pool for swim team. So its been a struggle to build a solid group who just enjoy the pool for what it is.