The pie has been sliced into too many pieces which will result in financial pain from most breweries. Spirits surpassed beer sales for the first time ever in 2023.
On premise tap sales will continue to keep many breweries alive but anybody relying on packaged beer sales should be worried.
We are now past peak with regards to off premise sales. Too many breweries and brand loyalty is a thing of the past. Liquor, wine and canned cocktail sales have gone up while craft beer has gone down.
$18 - $25 4 packs has not helped the cause.