I mean this is literally what they teach you in Website Marketing 101 in college. I've done enough of it with even ski resort websites. It is 110% all about clicks and click through rate. It's about exploiting emotions of humans (well, really that's what marketing is in general). What emotion am I going to pry on to get you to do an action that will make business xyz money?
How do I get you here? How do I get you to stay here? Those two questions are the only questions that matter when it comes to business websites. It's nothing more, nothing less. CNN, Foxnews, MSNBC, LA Times, NY Times, Boston Globe, whatever. If people do not click on it, it will not be there for long.
But as soon as you click on an article, you are giving that article a "vote" of yes this is what I want. Humans vote with their mouse pads or their touch screens. They don't care if you agree or disagree with the article, that's irrelevant. It's all about the click.