This sure looks like the real deal. All global ens and longer range weeklies/seasonal guidance shows the exact same thing... a big red ball over Greenland with a strong signal for a west based neg nao and neg ao. Previous blocking episodes like the one being advertised last between 30-60 days with the average around 45. It will wax and wane over longer timescales but if it forms, expect it to stay. This isn't looking like a phantom digital block. If things change i'll post about it.
Keep an eye on the western atlantic ridge. That's the feature that throws a wrench in next weekend but it's all part of a large scale process. The atlantic ridge should move into the nao region after next weekend.