Feb 2013 watching the snow pour or dump was insanity. Plows broke, plows stranded we were down to 1-2 working city plows. Emergencies were called off unless it was extreme and those were transported by a police hummer one of the few vehicles able to get though.took a week to cleanup roads
I wouldn’t call it hype as much as preparing people for the worst. People need flashy words for things to settle in. Nor’easters can be pretty bad as a hurricane. Otherwise you have people traveling and being stuck on highways for 14 hours like what happened in the case of the holiday storm.
I have to say the names are easier to remember than dates for us average joes. I can tell you I got 36”from Nemo but couldn’t tell you even what yesr it was unless I googled it lol