It's not my team that lost but this time, with the announcer counting down for the audience then sitting there quiet for 2-3 seconds, is sticking out like a sore thumb. The only solution I can think of for this specific issue is what the NBA does and take the onus off the ref. Have a sound go off. Having the NFL apologize after every game, which is what happens now, is not the fix either. All the other issues you mentioned were judgement calls by refs while this was a technical rule that was not applied.