I am still not sure if there is room for 2 major sports stations in the region, and this may indeed reinforce this. Overall I think that EEI is far superior across the board. People may not like some of the hosts throughout the day's programing, but overall I think it is a decent product and better than what the hub has to offer.
I wouldn't be surprised to see 98.5 become a Christian broadcast station within the next year or 2. Feel Good, Christian broadcasting will be taking over the world of terrestrial radio as we know it over time.